Are you
dad-friendly?

Father-proofing Guidance for Marketing & Communications

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This document is designed to highlight the importance of 'father-proofing' your work to ensure that dads are fully included, and to give you some practical ideas about how to do that. 

Father-proofing consists of reviewing policies, practices and services to ensure that the language and examples used draw equally upon men and fathers as they do upon women and mothers.