Are you
dad-friendly?

Services toolkit

Want to make your service more father-friendly? Here’s how


Father-proofing Guidance for Marketing & Communications

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This document is designed to highlight the importance of 'father-proofing' your work to ensure that dads are fully included, and to give you some practical ideas about how to do that. 

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Why it's time for your service to engage more effectively with dads

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Dads impact on their children in all sorts of ways – whether they are dead or alive; good, bad or indifferent as parents; and/or living with their children full-time, part time or not at all.

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Creating a father-inclusive team

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Your service will only be able to support father-child and parental relationships if your workers and volunteers are effective at working with dads, and can advocate the importance of supporting father-child relationships. It's often the case that you'll need to refer a father on to another service, which may not think of itself as responsible for meeting fathers' needs or aspirations. So you need a strategy to assess and strengthen your whole workforce's ability to support father-child relationships.

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Developing services for diverse dads

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National policy and legislation makes clear the importance of engaging fathers in early years, health and maternity services. This is not an additional service that's 'nice to have' – it is part and parcel of your agency doing the job it exists to do.

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Engaging with dads

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There are lots of reasons why dads are less likely to be queuing up at your door to receive the services you offer, or clamouring for you to widen the scope of your work to include them. So don’t make the assumption that because they’re not crying out for support, or that dads aren’t interested.

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What does father-inclusiveness mean?

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Positively involved fathers have a significant impact on the health, wellbeing and outcomes of children - so it is essential to actively include dads in the services you offer. This may sound easy, but in fact you'll need to put in a lot of work behind the scenes if you are really to create a 'father-inclusive' service. Setting up a dads' group is not enough!

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